Monday, February 11, 2008
Macbook Air ™ Advertisement Introduces Yael Naim to the World
Visit SwanktrendzIn the past month, the Apple Computer advertisement for their new MacBook Air™ laptop computer has had people around the world asking about the infectious accompanying tune. The soundtrack for the commercial is the song New Soul by Israeli artist Yael Naïm.New Soul started as a track on Naïm's self-titled sophomore release on the French label Tôt ou Tard. The song was released as a single in France in 2007 and, after significant radio support, it quickly rose to #1 on France's iTunes chart.The success of New Soul on France's iTunes chart caught the attention of the ad agency putting together the MacBook Air™ campaign. Since the commercial's debut in January, New Soul has risen to #1 on the U.S. iTunes Top Songs chart and #2 on Canada's iTunes Top Songs chart. The song has also led to an astounding number of album downloads in North America. Yael Naïm was born in Paris, France but spent a large part of her childhood in Ramat Hacharon, a small town not far from Tel Aviv, Israel. She spent ten years in a music conservatory studying classical piano in hopes of one day and by the age of 12 (thanks to the influence of the Beatles and Joni Mitchell) helped her determine her musical directionAfter playing a charity concert in 2000, Yael Naïm recorded of her debut album In A Man's Womb. In 2004, she joined multi-instrumentalist, David Donatien and they formed her present day ‘group’. Her latest album, self-titled Yael Naïm, was recorded in her Paris apartment and features 13 songs including New Soul, and an unpredictable cover of Britney Spears' Toxic. This album is due to be released in Canada on Tuesday, February 26, 2008.