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My colleague, Karl Pickering, repeated a real gem of an expression again today, while talking about establishing a new brand:
"You don't get a second chance at a first impression."
I like the simplicity of this statement as well as it's 2:1 ratio, which reminds me of my favourite phrase for project planning, the carpenter's proverb:
"Measure twice, cut once."
I'd love to hear some more 2:1 phrases I can bandy about in business meetings (and yes, I have thought of "birds in the hand")...
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