Saturday, January 19, 2008

Shopping at the I and F By Lezah Williamson

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I don't usually frequent chain stores in malls, so when I HAD to go to the mall at Christmas time, I turned my nose up at the latest store that had landed there.

However, once the hustle and bustle of Christmas had died down, we returned to the mall to make some exchanges, and I took a moment to look at the latest retailer to grace Willowbrook Mall, I & F. The window display didn't thrill me, but the displays just inside the store were fantastic. I was drawn in.

Wandering around the store, which features both men's and women's fashions, I saw many items that struck my fancy. I usually hate trying on clothes, opting instead to make an educated guess and just buy - but here I tried on, since the items were so 'fashion forward' that I had no reference point for fit.

As it turned out, I ended up buying a few items. They were all very reasonably priced - around the H & M price point - and everything I bought was by Isaac Mizrahi.

Which got me thinking... maybe this was his store?

I did a bit of research, and learned that in the States, Mizrahi does a line for Target. He was somewhat shunned by the fashion community for this move (apparently), but now more designers are following his lead...

Anyway, if you are in the Langley area, check out I & F. Great clothes at great prices - what more could you ask for?

1 comment:

Anonymous said...

This store is a must to stop at if I'm in Willowbrook Mall. The prices are very reasonable. The service is very good, especially the young guy with the faux hawk. Keep up the good work!